The context
Kahunas is a go-to-market platform built for fitness and business coaches — the software they use to manage clients, run programs, and grow their own coaching businesses. I joined as Product Designer in October 2024, with the GTM app as my first target: a product coaches relied on daily, but one that hadn't had a structured UX pass in some time.
The UX audit
Rather than redesigning from a hunch, I ran a full UX audit of the GTM app first — mapping every flow a coach actually uses, from onboarding a new client to tracking their progress to billing. The audit surfaced where coaches were dropping off, where they were working around the product instead of with it, and where the interface was asking them to think like the software instead of the other way around. That audit became the brief for the redesign that followed, which I scoped and built to target a 50% increase in user growth.
The AI-driven module revamp
In parallel, I led a revamp of one of Kahunas's AI-driven modules. The module existed to help coaches automate parts of their workflow, but its own complexity was generating a steady stream of support requests — coaches needed help using the tool meant to save them time. I simplified the module's interaction model and clarified what it was doing and why at each step, which cut the volume of support tickets it generated.
J3U: UX overhaul as a service provider
Alongside the core Kahunas product work, I led a UX overhaul of J3U — a hypertrophy coaching app — in a service-provider capacity. This meant stepping into a client relationship rather than an internal product team: understanding J3U's specific niche (hypertrophy-focused strength training, a more technical audience than general fitness apps) and redesigning the experience to match how that audience actually trains and tracks progress, while working within J3U's own product and business constraints.
The throughline
Across all three pieces of work at Kahunas, the same method shows up: audit before you redesign, and design for the way people actually use a tool rather than the way it was originally built. That's as true for an internal GTM app as it is for an external client's training app — the audit changes, but the discipline of starting with real usage doesn't.