Resume

The full rundown.

Roles, results, education, and certifications — one PDF, kept up to date.

At a glance

The condensed version, if you don't have time for the PDF.

CX & Design Manager

FITT Meals · Dec 2025–Present
146% conversion improvement, bounce rate 28% → 7%, 30% YoY growth, 400% social sales growth, 20% winback lift.

Product Designer (Contract)

PureHealth · Jun–Dec 2025
CRM/ERP redesign, 50% operational efficiency gain.

Product Designer

Kahunas · Oct 2024–Jun 2025
GTM app UX audit, AI module revamp, J3U overhaul.

Product Design Consultant

Mualim · Consulting
AI tutor for kids in KSA — research, strategy, shipped design.

Product Designer

Kaso · Apr–Sep 2024
B2B research, NPS loops, supplier-portal features.

CX/UI Designer

PureCS · Aug 2023–Apr 2024
Pura app redesign, 60% satisfaction lift.

Product Designer II

Jugnu · Apr 2022–Jul 2023
4 B2B apps, 60% user acquisition increase.

Designer

Happa Studios · Jun 2021–Apr 2022
Branding, multimedia, brand-awareness campaigns.

Let's talk.

Have a role in mind, or a project that needs both design and growth thinking?

hafsah.zulafiqar@gmail.com